ReFramed, a Danish design startup dedicated to creating adaptable furniture that caters to the demands of everyday urban life. With the overall brand idea being “Flexible design for life shifts” we wanted to create a design brand that feels like a lifestyle brand. This called for a flexible design system and the vibrant colors of their designs inspired a refreshing light blue color, infusing the brand with freshness, confidence and lifestyle vibe. Parts of this project was done at Barkas.