Marie Rud
Independent Creative

Caroline Hundsholt is a Copenhagen-based fashion designer using secondhand textiles to create unique pieces and DIY sewing patterns. I designed her logo; a cute CHMILEY combining her initials (CH) with her expressive, ever-changing style. Playful and flexible and easy to recreate by hand, reflecting her intuitive, hands-on way of working.

Postevand promotes tap water as a sustainable alternative to bottled water. For Roskilde Festival 2023, they launched five pavilions and ten refill stations. I designed the visual identity across all touchpoints including the official Postevand T-shirt.

Clementine is located on Skt. Clemens Torv in the heart of Aarhus. I designed a visual identity subtly inspired by its historic name and location — combining a refined typeface based on Roman inscriptions with abstract illustrations drawn from gastronomy and local symbolism.

Between the first and last frame in cinema lies infinite possibility. The visual identity for Denmark’s independent film school, 18 FRAMES, explores that space — a system shaped by rhythm, timing, and the movement of type based in the concept of framerate.

SOUND is a creative community for musicians and artistic entrepreneurs. The identity visualizes the energy of music through a simple typographic idea: parentheses as sound waves. The result is a bold and minimal identity that amplifies both name and meaning.

Bitterschön is a non-alcoholic bitter. At Barkas, we created an identity built on expressive typography and geometric flavour symbols — a playful yet refined system, designed to scale as the product line grows.

A 160-page publication celebrating the creative output of Danish agency Barkas between 2016 and 2020. I led the creative concept and design, drawing inspiration from the classic yellow pages — those iconic business directories where companies once showcased their services. The project was created during my time at Barkas.

From Another Mother is a baby food brand focused on honest nutrition and real ingredients. While at Barkas, I led the visual identity — a hand-drawn, playful style that reflects the brand’s homemade, caring approach, with a logo mixing upper- and lowercase letters to echo the dynamic between parent and child.